Animalia

2022–2023

Client: Animalia

Commission: Visual Identity, Layout design, Print material, Visual identity templates

Visual identity renewal for the animal rights organisation Animalia. The organisation needed ready-made templates to help maintain visual consistency in everyday communication.

The previous identity included a font, a logo, rules for the use of photos and a definition of typographic hierarchy. Despite this, the identity worked inconsistently.

After the renewal the identity included ready-made backgrounds in brand colors, templates for various different purposes, illustrations, icons and a comprehensive brand book.

Graphic Design, Character Design, Illustration, layout design, print material

The new visual identity included ready-made backgrounds in brand colors. The brand book defines rules for colour combinations and text colour. The rules for text colour are based on legibility. There should always be a sufficient contrast between the text and the background.

The visual identity templates played a big role in the renewal. The templates were added to the organisations Canva account. Each template has a predefined place for each graphic element. This feature ensures that the user of the templates does not have to worry about composition.