Visual identity renewal for the animal rights organisation Animalia (2022). The organisation needed ready-made templates to help maintain visual consistency in everyday communication.
The client did not wish for the original identity to undergo a radical change. The previous identity included a predefined font, logo, rules for the use of photos and some kind of definition of typographic hierarchy. Despite this, the identity worked inconsistently.
After the renewal the identity included ready-made backgrounds in brand colors, a guide for creating new backgrounds, ready-made templates, illustrations, icons and a comprehensive brand book.
The visual identity templates played a big role in the renewal. The templates were added to the organisations Canva account. Each template has a predefined place for each graphic element. This feature ensures that the user of the templates does not have to worry about composition. The templates make it easier to maintain visual consistency.
Examples of the social media templates.
Examples of the use of infographics.
Instagram profile after the renewal.
Exit report: Present State and Future Prospects of Fur Farming in Finland
Animal rights report 2023
