Client: Animalia
Commission: Visual Identity, Layout design, Print material, Visual identity templates
The previous identity included a font, a logo, rules for the use of photos and a definition of typographic hierarchy. Despite this, the identity worked inconsistently.
After the renewal the identity included ready-made backgrounds in brand colors, templates for various different purposes, illustrations, icons and a comprehensive brand book.
The new visual identity included ready-made backgrounds in brand colors. The brand book defines rules for colour combinations and text colour. The rules for text colour are based on legibility. There should always be a sufficient contrast between the text and the background.
The visual identity templates played a big role in the renewal. The templates were added to the organisations Canva account. Each template has a predefined place for each graphic element. This feature ensures that the user of the templates does not have to worry about composition.
Examples of the social media templates
Examples of the use of infographics
I got a chance to test the new visual identity in practice as I designed the layouts of two reports: Animal Rights Report #2 and Exit Report.
ANIMAL RIGHTS REPORT #2, 2023
Authors: Veikka Lahtinen, Tiina Ollila, Laura Uotila. Infographics: Sara Honkanen.
EXIT REPORT: PRESENT STATE AND FUTURE PROSPECTS OF FUR FARMING IN FINLAND, 2023
Author: Eija Vinnari
Animal Rights Report 2023
Exit Report: Present State and Future Prospects of Fur Farming in Finland
